Written by Ben Tallon
The FIFA world cup is a cocktail of emotions, memories, opportunity and athletic prowess, but without the visual decadence we've had over the years, what would those memories be?
Gordon Reid of Middleboop and Callum Stephenson have created the wonderful 'Weird World Cup.' 20 visual communicators have designed 20 beer mats with their favourite weird world cup moment, with the proceeds supporting the fantastic Football Beyond Borders charity work and we sit down to discuss it, along with all things world cup design.
It's a shambles, all over the place, but we cover kits, logos, moments and the awesome response to such a heartfelt project. Do go and treat yourself to a succulent set of mats at http://weirdworldcup.com and get your own memories to @arrestallmimics on social media now.