LA Times' Juneteenth

Marking the day with bespoke lettering, the LA Times use Jeanetta Gonzales' art to brand their Juneteenth campaign.

Jeanetta created two versions of the lettering for the project using textures and symbolism, she says, "It was important to me to create a piece that spoke to the culture, the history and the significance of the day."

The design was used to frame social postings on the LA Times' platforms as well as their website with the message - 'We celebrate to spread the word. Juneteenth has dissemination baked into its DNA. The beautiful thing about June 19 — the most joyous of days — is the energy of discovery. We hear. We remember. We get active.'


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