Trust

Understanding the intricacies of trust is essential in forging meaningful connections with Asian American clients, extending beyond their financial aspirations.

Li Zhang's collaboration with Global Atlantic on this artwork delves into the nuanced strategies for building trust with Asian American investors. Reflecting insights from a Pew Research Center study, "The Rise of Asian Americans."

Using bright colours and a simplistic style, the illustration is used throughout the article which tackles overcoming skeptiscism, looking for a bridge and cultural resonance.

Read more here.