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Handcrafted Elegance
Mayuko Fujino's nature-inspired, hand-crafted stencil illustrations adorn the packaging of Williams Sonoma's Fall / Winter 2024 seasonal home scents collection.
Using the hand-cut paper technique she's honed for over two decades, Mayuko crafted intricate stencil illustrations for this project.
A limited palette of five colours was chosen, each representing a theme of flora and fauna, with elements from each fragrance incorporated into exquisite surface patterns.
Williams Sonoma, America's leading retailer of high-quality cookware and tools, benefits from these modern and elegant packaging designs, which convey a handcrafted feel, perfectly aligning with the brand's distinctive and artisanal products.
Celina Park, Senior Designer at Williams Sonoma says: "Mayuko was a dream to work with on our product vision! She provided thoughtful motifs, created beautiful artwork in a timely manner and had a great attitude through it all! Highly recommend!"
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