Halloween Horror Nights

Universal Orlando teams up with Butcher Billy for the reveal artwork announcing SINNERS at this year’s Halloween Horror Nights.

This is the kind of commission that turns a schedule announcement into part of the entertainment itself!

Butcher Billy’s artwork sets the tone for the wider campaign, building anticipation from the very start of Halloween Horror Nights in both Orlando and Hollywood.

His work has long balanced cult-film energy with bold, graphic storytelling, perfect for a horror audience. Universal’s design team described the piece as 'sinfully killer artwork,' while teasing that it’s only the beginning of what’s planned for this year’s rollout.

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