Yorkshire Provender

A packaging refresh for Yorkshire Provender's soup range sees new illustrations by Enya Todd.

Enya's watercolour illustrations were selected for Yorkshire Provender's soup range refresh, with the brief calling for artwork that felt expressive and hand-crafted while retaining a clear sense of the ingredients. Allowing washes to bleed and textures to form naturally, she balanced spontaneity with definition across the series.

Developed by Cowan for Hain Celestial, the refreshed packaging is now appearing on supermarket shelves, with the illustrations forming part of a wider rollout that will also extend into advertising.

design
painterly
loose
packaging
food and drink
watercolour
food
vegetables
hand crafted
spontaneous
fluid
enya todd
Hello We are happy to help!