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Sveta Dorosheva

Sveta Dorosheva - Israel based illustrator

With a classic fairytale style, and a willingness to explore everything from medieval legend through to wild psychedelia, Sveta Dorosheva is the artist to turn to for beautiful, meticulous and ornamental illustration with a hint of magic about it. Born in Ukraine and now living in Israel, drawing is her passion and she feels like she’d be virtually dead without it. She’s also an artist who engages physically with her work – everything is done by hand using traditional materials. And it shows – you can feel the concentration and imagination that’s gone into every stroke in her fantastical illustrations. With influences like Harry Clarke, Kay Nielsen, Edmund Dulac and Arthur Rackham, it’s not hard to see where Sveta’s love of that fairytale style comes from. However, she has given it her own twist, adding a surreal Through the Looking Glass spirit to it. Ancient costumes, medieval emblems, heraldic symbols and renaissance engravings are also sources of inspiration, and she loves vintage botanical illustration too.

Training

Though Sveta graduated from Zaporozhye State University in Ukraine with a degree in languages and literature, she’s been training as an artist all her life. On the one hand, she was an experienced art director and creative director in one of Kiev’s largest advertising agencies, on the other she studied anatomy and academic drawing at the Tel Aviv Classical School of Art. To ‘teach’ herself illustration, she threw herself in at the deep end and wrote and illustrated a children’s book, which is full of her own images, lettering and ideas. In 2015, her book was published in Russia and Romania. It’s been an instant hit with readers, was nominated for the National Bestseller Award 2016 in Russia, and a US printing is planned.

Approach

An image begins when Sveta writes down her ideas in words – no drawings. When she’s settled on the clearest concept, the sketching begins and she starts thinking about the tonal scheme. Once she’s happy with a rough, she makes a clean pencil drawing on watercolour paper, and inks it before painting in the colour. If she wants a softer feel, she’ll leave out the linked line work and use straight watercolours. Sometimes, when working in black and white, she’ll use a ballpoint pen for a soft, engraved-like effect.

Styles

Sveta’s main style has been likened to Golden Age fairy tales – classic and vintage. When she brings modern themes and ideas into the work juxtaposition is created that makes it fresh, relevant and unique. Her second style involves light line art, drawn quickly and with more expression and less detail. A silhouette, a dance, a fantasy scene. Usually these images are done using ink, a spot colour, or in pencil.

Client list

Usborne Publishing JWT New York Conde Nast Baroque Books Atticus Press
Senlis Fall Collection Launch
Senlis Fall Collection Launch
Sunny Gu paints guests at a live event organised by Senlis in their flagship Beverly Hills store.
Senlis Fall Collection Launch
Style Week OC
Style Week OC
Sunny Gu draws at the Alice + Olivia Store at Fashion Island creating memories for the customers.
Style Week OC
Be Social
Be Social
Sunny Gu spends an afternoon painting guests as a Newland Center HB Summer Party.
Be Social
The Second Opening
The Second Opening
Camilla's second US store opens in South Coast Plaza with an event attended by the delightful Sunny Gu.
The Second Opening
A Prada Celebration!
A Prada Celebration!
Sunny Gu creates custom portraits at Prada Eyewear's Summer Celebration Event.
A Prada Celebration!
Wearing Bulgari!
Wearing Bulgari!
Sunny Gu celebrates Mother's Day at Bulgari Rodeo Drive.
Wearing Bulgari!
Camilla's Grand Opening
Camilla's Grand Opening
Sunny Gu celebrates the launch of the first Camilla Franks US Store with her custom fashion illustration.
Camilla's Grand Opening
Sugarfina X Barbie
Sugarfina X Barbie
A live event to celebrate Barbie's 60th anniversary sees Sunny Gu paint live portraits for the young guests.
Sugarfina X Barbie
Travel & Adventure
Travel & Adventure
Sunny Gu paints canvasses live at the Travel Adventure Show for Arizona Office of Tourism.
Travel & Adventure
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