Connecting you to the most varied and diverse top illustration talent from around the globe since 1929

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About Us

Founded in London’s Covent Garden in 1929, IllustrationX is a world-leading illustration agency, with offices across four continents.


We connect you to the most varied and diverse collection of top illustration talent from across the globe, which helps you to maximise the creative and commercial impact of your projects each and every time.


Our agents are consistently recognised for their professionalism and expertise*. Wherever you live and work, our local team is alive to emerging trends and market insights, ready to advise you on making the right choices. Call or email us to discuss your needs at any time.


We are a caring business and think of our clients and artists as part of the family, building close relationships with each of them and nurturing the potential of every commission for everyone’s benefit. We love what we do.


To that end, becoming a BCorp was a natural thing for us to do. Along with thousands of other businesses, accreditation requires us to act with good purpose towards society and the environment. Business as a force for good is our motivation, or as a wise person said ‘The purpose of business should be to profitably solve the problems of people and planet.’ This is how we score.


As a business, we have had a negative carbon footprint since 2013 through our low-impact business style and our Ten Million Trees programme, to which we commit 1% of our annual turnover. We are dedicated to combating global warming.


IllustrationX is a member of the Association of Illustrators UK (AOI) and a member of the Society of Artists' Agents UK (SAA) and adheres to the conditions of membership.


Agents for Change | Diversifying Illustration is a cause we and 20 other agents roundly support to give every and equal opportunity to all the talents.


* Source: IllustrationX Annual Customer Surveys, 1998 to 2022.

Lauren Ashleigh
Lauren works in NYC as part of the US team. She adores working with artists and people who love art. Lauren has a background in fine art and photography and keeps her finger on the pulse of the New York art world. She is always seeking out creative inspiration and stimulation in the forms of fine art, design, music, and film.
Sarah Beetson
As our talent scout, Sarah has a finger on the pulse of international contemporary illustration and an eye peeled for unique new artists with special skills. She’s also an experienced fine artist and illustrator.
Susan Bell
Susan supports Sarah Mortimer in our accounts department. Formerly a regional controller in the banking industry, she brings with her 20 years of experience in accounting and finance. Susan enjoys being the go-to person when there’s a problem that needs to be resolved.
Stacey Endress
Leading our team in North America, Stacey understands a wide range of markets. That’s no surprise - on top of her Fine Art degree she has experience in fashion, media sales and publishing. People who’ve worked with Stacey admire her efficiency, attention to detail and passion for illustration.
Sarah Hodder
Sarah has over 20 years’ experience with the agency. As our Finance Director she’s both meticulous and trustworthy. Sarah works internationally, supporting our clients, artists and agents - making sure all the bills get paid and balancing the books.
Karen Kaller
Karen loves the challenges and variety you’re exposed to when you’re an illustration agent who strives to bring the best out of every project. She has a Fine Art degree and has worked in publishing and design. Her outgoing personality is a hit with our US clients.
Jac Lott
Having worked closely with our illustrators and animators for many years, Jacqueline uses her experience and expertise to keep projects running smoothly. She does so with charm, passion and endeavour – liaising with clients and artists to ensure every brief is fulfilled to the highest standards of professionalism and creativity.
Juliette Lott
Vivacious and always willing to help, Juliette keeps our British office ticking with her energy and enthusiasm. She’s fast and efficient, yet she gives every project the attention it needs in order to thrive, from small editorial pieces right through to huge advertising campaigns.
Ana Bandarra
With 20 years of experience working with creative talent as art buyer in Rio's top advertising agencies and creative studios Ana joins our agents team representing our artists in Brazil and South America.
Her passion for art, her understanding of the creative process and attention to each commission's needs ensures a smooth and pleasant process for both artists and clients on the delivery of projects.
Marie Bastille
Marie has a reputation for being one of the finest agents in France, and has been representing Illustration Ltd in Paris for 25 years. When it comes to translating a creative brief, she has true vision and takes pleasure in making the whole process run as smoothly as possible.
Julia Freudenthal
Julia’s nickname is ‘the voice’ because she loves talking to clients and illustrators, making sure commissions run as smoothly as possible. Her background in graphic design gives her a clear understanding of the creative process and she approaches her work with energy, resilience and a touch of humour.
Corinna Hein
After founding her own agency in Germany, Corinna partnered with Illustration Ltd in 1995 and has never looked back. Die ILLUSTRATOREN is now one of the largest agencies in the German market. You’ll find Corinna cooperative and friendly, and she loves seeing illustration used on a massive scale.
Janna Kruetzer
Sometimes the best things happen entirely by chance. With legal training and a degree in art history, Janna never envisaged becoming an illustration agent, however her administrative skills and understanding of art make her an excellent one. She empathises with clients and illustrators alike.
Alexandra Maul
Alexandra has an eye for detail and has worked to the highest standards ever since she first joined the agency. Both our clients and our artists enjoy working with her because of the positive and cheerful attitude that she applies to every single job.
Steffi Rauch
A unique idea is a thing of beauty to Steffi, and she loves seeing great concepts turned into successful creative projects. She joined our team after 10 years in the Hamburg design industry, which gives her an in-depth understanding of how our clients work and exactly what they require.
Amary Tang
We met Amary when we first explored the Chinese market and she’s been with us ever since. Fun, kind and honest, she enjoys keeping in touch with artists, seeing their latest work and imaging new ways of applying their skills. Her background is in costume design, fashion and animation.
Nadia Seo
With years of experience in the creative industries, Nadia has keen and innovative insights in the areas of art and designs. She likes everything she does to be articulate and well-organised. Nadia enjoys working with people, and people who’ve worked with Nadia admire her diligence, efficiency, creativity and patience.
Paul Hughson
Paul runs all our Digital Marketing programs and campaigns, heading up a team of full time highly focused and experienced professionals dedicated to optimising the digital opportunities out there for our artists. This covers all aspects of social media, search, ads, UX and much more besides.
Vanessa Lambert
Vanessa has experience as both an illustrator and an agent, and quickly comes to grips with the creative vision behind the projects she works on. She promotes all the great work our artists do for clients via social media, and also curates our monthly newsletter.
Harry Lyon-Smith
Harry took over Garden Studio from John Havergal in 1997, and turned it into Illustration Ltd. His passion for connecting with people, collaborating with them and spotting new opportunities have helped evolve the agency into a worldwide network of leading creative talent.
I got a chance to work with some big clients via IllustrationX, such as Armani Exchange, Sourcebook, Inc, Prevention Magazine etc. And I also feel grateful and thankful for all of IllustrationX team and agents to help my career!
Decue Wu @ illustration
Working with Illustration X has always been a very good experience. Their portfolio includes many talented artists with a vast variety of styles. Juliette is very helpful and a joy to work with, as well as the very skilled artists we had the opportunity to know and work with.
Carla Oliveria
Such a great assortment of illustrators from all over the world! And a great team of reps right across the globe! ‘IllustrationX’ is truly international. The website is always fresh and informative. I really like the Scrapbooks. They are wonderful. For me, as an illustrator in the ‘team’ I can really focus on being creative and leave all the other business in their safe hands. From Stacey in the US to Amary in China it has always been a great delight to work with ‘IllustrationX’.
Christopher Corr @ illustration
IllustrationX was professional and timely with communication and paperwork to keep the project moving forward. They listened to our needs and worked with us to make sure our partnership was smooth and clear for each person involved. Invoicing was clear and arrived as expected. Aside from the business aspect, Lauren was passionate about the project and it was clear that she wanted it to succeed.
Jeremy Albert, Trendy Minds
IllustrationX and AnimationX have always been a great support to my endeavours as an illustrator, their tireless interest in finding new clients and the best new illustrators means I'm always gifted with good company. And with clients coming from all over the world, new markets and opportunities are always around the corner.
Rohan Eason @ illustration
It was a pleasure working with you and your talent:). Good luck in the future and thanks again. We are all really happy with the art.
Heidi Longmire, Glass Agency
I have been represented by the good folks at IllustrationX and AnimationX for over eight years now since being spotted by Senior Agent Juliette Lott and Consulting Agent Sarah Beetson at an exhibition of my work. I was represented shortly afterwards and since then I have enjoyed not only the opportunity to work on some first-class commissions for worldwide clients but I have also had the constant support, guidance and expertise of the whole team. Thank heavens for that exhibition and the potential that they saw in me. I couldn’t wish to have my illustration endeavours better catered for.
T.S Spookytooth @ illustration
IllustrationX and AnimationX picked me up as a raw talent and have helped instil a deep understanding of the visual communication industry and client needs whilst leaving my creativity unbridled. A friendlier, more accommodating and professional agency you'll struggle to find. I'm thrilled to be signed to the best in the world.
Ben Tallon @ illustration
I joined IllustrationX and AnimationX in 2011 and couldn’t be happier. All of the agents and staff are fantastic and great to work with. They’ve given me the opportunity to work with clients all over the world, most of which I don’t think I would have had the chance to on my own. I’m very honored to be a member of the IllustrationX family and look forward to working with them in the years to come.
Joseph McDermott @ illustration
The whole team are highly professional and also extremely friendly, which is a great bonus. They are a pleasure to work with as they are swift with communication, provide informative briefs and regular promotional support. I have already worked on some dream commissions that I couldn't have achieved without the team. It's an honour to be represented by IllustrationX and AnimationX and be amongst the best illustrators.
Chrissy Lau @ illustration
I have grown with the agency for over 12yrs and it has to be said the whole experience has been a professional and a pleasurable one. From the early days when I first secured representation, they were very tolerant as they nurtured me through the commission process and were always fighting my corner. This patience, personable and professional approach has been maintained throughout my time with the agency. I have always found them nothing but reliable, honest and enthusiastic about each commission I have been involved with. And at the risk of sounding a little gorgonzola – the team has become more of a family than just a mere artist/agent relationship.
Stuart Holmes @ illustration
IllustrationX and AnimationX have a fantastic team of agents working around the world. They are all great to work with, very trustworthy and enthusiastic. I put my complete trust in them to look after the job in hand. I have been a part of this large family of illustrators for a few years, and feel like my client base has gone from strength to strength. Illustration has given me the chance to work with all ends of the illustration world and given me lots of experience in many different area's! Fantastic Team! Thank you IllustrationX
Hannah Davies @ illustration
Working with Liam has been an absolute pleasure. From briefing to final execution, everything went smoothly and we are extremely pleased with the results.
Alessandro Perottoni - Senior Brand Manager, Sipsmith London
Thank you so much for an amazing job. I hope to work with you again on another illustration in the future.
Benjamin MacDonald, Flare Magazine
IllustrationX and AnimationX have a superb team of agents who are trustworthy, proactive and completely reliable. Their varied client list has allowed me to expand the breadth of jobs undertaken. Their finance team is punctual with payments and they have been nothing but utterly brilliant to work with.
Helen Lang @ illustration
Great communication and service.
Alex Mills, Alex Mills
IllustrationX makes it easy. I had never worked with an agency before and they helped me pick an option that perfectly suited my needs.
Jake Prince, Elevos
I've had the pleasure of working with Karen Kaller and am always pleased with her response time and advocacy for both the client and the illustrator. I highly recommend her!
Lauraine Gustafson, Classical Academic Press
I have had the pleasure of working with IllustrationX and AnimationX for several years now, and it's been a joy! Always friendly and professional, they have provided me with great work and clientele, from the UK and USA especially. I feel as though I'm in good hands!
Lauren Mortimer @ illustration
Excellent professional, very helpful and his work is very good. It will undoubtedly surprise your expectations
Alessandro Ricci , Wonder Burger
“This experience working with Karen Kaller and Juliette Toma has been amazing. The attention to detail, partnership and promptness is beyond my expectations.”
Juan Lopez, Dave’s Hot Chicken
Thanks, team IllustrationX for a terrific evening at Scrapbook Live - a great way to get a sense of the agency and what it's about. The dynamism of the agents and the diversity of the art was very apparent. I've always liked the fact that IllustrationX represents a select list of artists whose styles are very broad. This was well showcased. It was a pleasure to meet some of your artists too. To know that the individuals you represent are so energetic, professional and personable really is a huge draw when thinking of commissioning. Above all, we took away a great sense of energy, openness and optimism from artists & agents. Great feelings to have at the moment.
Emily Lamm, Walker Books
I have been an illustrator with IllustrationX and AnimationX since they started [I was with The Garden studio before this when Harry Lyon-Smith first began to work for them]. Up until this point I had had a number of disastrous relationships with agents run by cowboys - a very expensive and upsetting process. I have complete faith in IllustrationX and AnimationX and its brilliant team. They have always proven honest, efficient, friendly and dealt with clients in a business-like manner. They are always one step ahead of the game when it comes to marketing and promotion. I haven't seen a better web site that is always being looked at and updated. Un-like my past agents, I have always been paid [and on time] They communicate regularly with newsletters and promotions on different artists as well as having social events with their illustrators. I have worked frequently for Die Illustratoren in Germany and also for Stacey in the US. Again, I can't speak more highly of them. Stacey is remarkably efficient and friendly always following through any opportunities that present themselves.
Alan Baker @ illustration
Thanks guys...you’ve got a great range of Illustrators and they’re backed up by your friendly and efficient team....always a pleasure to work with.
Simon Williams MD & Creative Director, Feast Creative Ltd - London
Working with IllustrationX and AnimationX just gets better and better - and I've been with them for over 20 years so I should know! The team themselves are the perfect balance of professionalism and friendliness and their experience shines through in every aspect of working with them. They work extremely hard at making sure that both clients and illustrators are happy. I feel my own work and creativity has been able to grow and flourish thanks to the many high calibre clients and varied briefs they have secured for me. They keep me consistently very busy with lovely work - sometimes too much! But they definitely take the headache out of it with their excellent support and working practices. I am proud to be a part of the catalogue of talented, pleasant and enthusiastic artists they attract. For me, Illustration is more than just an agency, it's a connection to the best (and nicest!) people in the industry, right around the world.
Gail Armstrong @ illustration
Nadia Seo was always very quick to respond and super helpful! She made the process very easy and Hannah Davies delivered some wonderful work which everyone is thrilled with.
Kirstin Lees, Kirstin Lees
As an illustrator for the past 25 years, life has always been up and down especially on the payments side of things. Since joining "IllustrationX and AnimationX" 6 years ago, I have had a steady stream of work, sometimes an overwhelming amount, even having to turn down some jobs. Most of my work comes from London, Germany and the States where the entire team is friendly, approachable and efficient and I never have cause to doubt that they are getting the best possible payment on each commission. The payment system is fair and I can finally organise my life well as I always get paid at the same time each month. Well done "IllustrationX and AnimationX" for finally making my working life an organised one!
Jacqueline Bissett @ illustration
I am honored to be represented by such honest and professional agents! I joined IllustrationX over a year ago and thanks to them I have already received many great commissions for worldwide clients. The team constantly promote your work and communicate with you to improve your portfolio and visibility. Thanks to their effort and tireless enthusiasm I feel confident that my portfolio will continually attract a wide range of clients! I couldn't ask for a better team of agents: Juliette is remarkably efficient, Victoria always passionate and professional about giving advice, and the finance team punctual with payments!
Lucia Emanuela Curzi @ illustration
It was a pleasure working with you & Bob! Keep in touch!
Igor Guinau - Creative Manager, Tommy Hilfiger
Having often heard of difficult stories from many illustrators and artists on how their careers were partly formed by bad experiences with various agencies, I feel very lucky and privileged that Consulting Agent Sarah Beetson immediately saw the potential in my work from a handful of images and to have IllustrationX's encouragement and support to confidently develop as a freelance artist. The agency is unique in that they have a personal approach to each artist, providing great guidance whilst also being very professional and fair in liaising with clients on our behalf. The international team’s expertise and innovative manner uphold the agency’s leading position and I couldn’t have found a better home.
Montana Forbes @ illustration
I just wanted to say a big "Thank you" to you for your gorgeous newsletters! I just love them! This is finally a newsletter you don’t want to miss or just overlook! It is so nice to get some further information about the illustrators’ and how they work, what inspires them and so on. Such a nice "distraction" in daily business! =) I get to know many "new" artists I didn’t know or had in mind so far - and of course the free poster is just awesome!!!! This is so nice to get a free "sample" of some wonderful illustrations. I found a place at home for one or the other, or they just decorate my office a little bit
Magdalena Ignatowski - Art Buyer, OgilvyOne Frankfurt
I find working with IllustrationX and AnimationX very easy and the agenting team supply a very quick & professional service. They represent a large selection of good quality illustrators with a wide selection of styles. The website is easy to use & search. I enjoy being kept up to date with their promotional emails & Scrapbook notebooks which give me a sense of the illustrator's personality and help me gauge if they are the right person for a particular project.
Steve Marking - Art Director, Orion Publishing Group UK
Incredible group to work with on every level. Absolutely recommend.
John Schoenfelder, NEOTEXT
I've known IllustrationX and AnimationX for many years now and have always found them to be highly professional and passionate about delivering the best possible results, both from a creative and cost point of view. Each of the different agents that I've met are simply delightful, keen to help and to get the best out of their illustrators ensuring they deliver on brief and on time, every time. The range of illustrators/artists they represent are the best in their field, and IllustrationX and AnimationX pride themselves on the wide variety of styles on offer. I find the website particularly useful when searching for just the right person and style to present on to my clients. Knowing that a can trust IllustrationX and AnimationX to support me in what I need while ensuring that their artists are treated fairly and encouraged to do their best work time and again, makes it very easy to recommend them as the best illustration agency around. Great people, great artist, great results.
Ian Lanksbury - Design Director, Radley Yeldar London
I wanted to email you both together now the illustrations are done and I've sent the book to print just to say thank you! It was lovely working with you both and made the commissioning process so straightforward. And of course, we're all thrilled with the illustrations and can't wait to see them in the final book. They really are wonderful pieces. (I don't know if you get inundated with such things, but do let me know if you'd like a copy of the book and
Kiera Jamison, Icon Books
Thank you Harry! I've lost count of the number of years you and your FAB team have represented me, one thing's for certain, the partnership has yielded great satisfaction from my quarter. My work has developed tremendously under your supervision, to a point I wouldn't have thought possible all those years ago in Blackpool college, sitting at my battered desk ... keep an eye on antique's roadshow it may well show up!
Ian Naylor @ illustration
Being represented by IllustrationX and AnimationX has been truly invaluable to me and my dream of being an Illustrator. As a graduate, they have opened doors for me, so early in my career, that I couldn't possibly have reached without their help and knowledge of the industry. The whole team, all over the world, are professional and friendly in equal measure and have made my transition from student to working professional not only a possibility but a pleasure.
Chris Gilleard @ illustration
So far so good
Haji Outlaw, Gigi Ortwein
Working with IllustrationX was easy and seamless. Lauren was quick to respond to any questions and made the process of our first time working with an illustrator super easy. Everything went swimmingly! The brief was answered quickly and professionally, the communication flowed fast and seamlessly, everything was done in a timely manner, and our expectations were exceeded.
Kaitlyn Bowen, Michigan Breastfeeding Network
Very easy communication, delighted with the final illustration and all the updates along the way!
Sam Scarpa
We had the first exhibition of the Nippon paint underground artworks in Beijing last week & the feedback was great from the audience. Thanks, we will have the same event in Guangzhou and Shanghai as well, we would love to invite you to be there if you are able.
Lily Jin, Saatchi & Saatchi Shanghai
Smooth, great communication.
Jill Savini, Jill Savini, design
what a great experience! karen was super helpful at finding a good match for what the type of illustrator i was looking for! Very professional and efficient and more important, the creative was amazing. Kudos to August Lamm. Thank you and will definitely recommend and come back.
Claudia Barac-Roth, Claudia Barac-Roth
Very glad I found you guys!
Ed Davis, The Wedgewood Press
IllustrationX has an illustrator for every job. The interaction between client, rep and artist is always easy and professional. My rep, Karen, has always gone above and beyond to help me whenever I bring a project to her.
Gigi Ortwein, SagaCity Media
Thank you for helping coordinate this project with Lisa. She made a fantastic piece that everyone we've shown it to absolutely loves. Also Thank you to Yourself & Mike. You both made an intimidating process incredibly easy (not always an easy thing to do by email)
Jordan Hillinger, Private Client
The agents at IllustrationX and AnimationX were an absolute delight to work with. Stacey was quick to respond and flexible with deadlines and budget restrictions. Definitely one of my first stops when looking to assign an illustration project!
Sara D'Eugenio - Associate Art Director, Seattle Met
Always a pleasure, professional and friendly. Regular commissions from all over the world, particularly the US and Germany and of course the UK. Keep up the good work!
Kavel Rafferty @ illustration
We just received our May issue that Tony illustrated for us, and it's just FABULOUS! Getting rave reviews all around the office. Thank you so much! It will probably be my best cover ever & I have Tony to thank for that. I look forward to working with both IllustrationX and AnimationX & Tony again in the future
Regine M. Lombardo - Art Director, MM&M New York
Summer '22 Highlights
Gail Armstrong on the WIA2022 Longlist
Ben Tallon on the WIA2022 Longlist
Anne Wilson on the WIA2022 Longlist
Our Illustrators at Work
Keep Your Copyright
November/December Highlights!
NFTs & The Art World
10 Million Trees
Highlights! July/August '21
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