exclusively representing

Gen

Gen -  based illustrator

With a soft, dreamlike quality to it, Gen’s artwork revives the romanticism of classic 19th century illustration while delivering contemporary narratives in a fresh and interesting way. Her love of nature flows through her images, which are full of organic curves with gorgeous shading and captivating levels of detail. Gen’s clients really appreciate the beauty of her work.
Based in Nanning, southern China, Gen has been part of the country’s maturing comic book and graphic novel scene. She illustrates her own picture books alongside her illustration commissions and teaches illustration at college level while continuing to pursue her own artistic journey. The way plants grow and burst with vitality inspires Gen, alongside traditional Chinese architecture, Taiwanese folk music, embroidery, sculpture and jade ware. She graduated from Guangxi University with a degree in Fine Art.

Approach

Gen varies her approach and choice of media, which ranges from Chinese ink and watercolour techniques through to digital painting. Her palette is restrained and considered – she enjoys working in monochrome – with dashes of bold colour used for emphasis.

Style

The real world meets that of spirits and emotions in Gen’s illustrations, generating a unique atmosphere where nature and how we experience it come to the fore. Some of her works have the feel of old engravings.

Client list

Gen’s clients include Tencent, Netease, Relay Publishing, Oxford University Press and Green Culture.
White Cobra
White Cobra
Gary Mayes completes an animated 15-second intro for theatrical company White Cobra.
White Cobra
A Sparkling Christmas with Nyetimber
A Sparkling Christmas with Nyetimber
Gary Mayes and Ollie Maxwell work on a seasonal animation for England's Nyetimber Wines.
A Sparkling Christmas with Nyetimber
Nyetimber in Autumn
Nyetimber in Autumn
A beautiful animation collaboration between Gary Mayes and Ollie Maxwell for England's sparkling wine brand is now live.
Nyetimber in Autumn
Springtime Magic
Springtime Magic
Illustrator Ollie Maxwell and animator Gary Mayes collaborate to craft springtime magic and bring a beautiful bottle of Nyetimber Classic Cuvee to life.
Springtime Magic
Lip Glorifier
Lip Glorifier
Dena Cooper collaborates with Gary Mayes on a beauty animation for Clé de Peau.
Lip Glorifier
HAPPY NEW YEAR!
HAPPY NEW YEAR!
Gary Mayes and Jacqueline Bissett collaborate on a New Year message.
HAPPY NEW YEAR!
Stunning Animation Collaboration
Stunning Animation Collaboration
Dena Cooper and Gary Mayes collaborated on this superb animation.
Stunning Animation Collaboration
Making Magic Happen
Making Magic Happen
Veronica Collignon and Gary Mayes recently combined their formidable talents to produce this outstanding animation.
Making Magic Happen
Hello
We are happy to help!