More about conceptual illustration
When a project needs a touch of creative genius, a conceptual illustrator is the person to turn to. The conceptual illustrator’s skill is in visualising ideas in ways that get the viewer’s attention while also making them think.
That’s when the magic happens. It means the viewer has engaged with the communication, making the message and the brand behind it more memorable. Connecting with the image intellectually and/or emotionally makes them feel part of the narrative.
Sometimes, conceptual illustration makes an instant impact. Often it is nuanced, with layers of meaning hidden waiting to be discovered, inviting the audience to look again and again.