We Forest: Making Earth Cooler

In December 2012 Illustration Ltd made a formal pledge to donate 1% of global turnover to the systematic planting of trees for the foreseeable future. Specifically, we aim to plant 1 million trees every 5 years. Illustration is delighted to be part of a burgeoning movement of companies investing in a healthy planet.

This interesting article published on http://www.weforest.org highlights the planet-cooling benefits of trees and discusses the evidence for the widespread perception that trees and forests also influence rainfall. As such, the review insists that water, and not carbon, should become the primary motivation for adding and preserving trees in landscapes.

To read more about this new research click here.