Realistic painting of a fisherman

Milarex Salmon

Italian company Milarex entrust Lev Kaplan with the packaging illustrations for their salmon produce sourced from five different countries.

Lev's landscape designs and map illustrations have given each pack in the Milarex range a unique identity, showcasing the origins of their high-quality fish produce from Scotland, Norway, Japan, Iceland, and Alaska. The packaging art beautifully captures the essence of each landscape, along with its historical context as conveyed through the map illustrations. Each pack also features a fisherman character, adding a personal touch and endorsing the product.
 
Lev says "The idea was to make the packaging very artistic, so that the consumer perceives it as a premium product. All illustrations are watercolor on paper."
packaging
food and drink
realistic
watercolour
landscape
food
fish
seascape
lev kaplan
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