Coconut Flow

Season of Victory developed a series of key visual illustrations for Vita Coco’s in-store campaign, highlighting coconut water as the perfect companion for morning smoothies, post-workout recovery, or midday refreshment.

Bright, fresh colours and a light, energetic aesthetic capture the brand’s playful, approachable spirit.

Beyond the original store concept, Season of Victory also extended the visuals into speculative outdoor advertising and a taxi wrap, imagining how the artwork could thrive in public spaces.