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Pacifico Holidays
Season of Victory collaborates with Upshot and Pacifico Beer to craft a vibrant holiday direction inspired by Mazatlán heritage and California surf culture.
From her London studio, Season of Victory created a suite of concept illustrations for Pacifico Beer’s Christmas campaign, working with Chicago-based agency Upshot to develop key visuals, seamless patterns, and an accompanying icon set.
Drawing on the brand’s roots in Mazatlán and the 1970s surf communities that carried Pacifico into California, the artwork blends festive motifs with core elements from the brewery’s visual history, including the bottle cap, red mountain, and anchor.
Season of Victory’s sun-bleached energy, bold linework, and tightly curated palette of yellow, red, blue, and green bring a holiday twist to Pacifico’s adventurous spirit.
She also tested the system across DOOH placements and mural-scale applications, demonstrating how the illustrations translate into real-world environments for the upcoming seasonal rollout.
patterns
design
advertising
graphic
packaging
food and drink
branding
usa
beer
bold
colourful
stickers
brands
season of victory
line and colour
surfing
