Best of Show

Luiza's festive packaging for Sainsbury’s Taste the Difference panettone range has been awarded Best of Show in the Limited Edition category at the 2026 PAC Global Awards.

Entered by Contrast Agency, the project stood out within a highly competitive global field of branded packaging. The recognition underscores the design’s strength as both a retail object and a seasonal statement, where detail, colour and composition work together with quiet confidence.

Luiza’s approach makes the packaging feel considered and collectible, with the award giving the project a life beyond the festive season.

See more about the awards here and more on the original commission here.