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Sija Hong

Sija Hong - NY, USA based illustrator

East meets West in an eye-catching fusion of colour, imagination and traditional-style brushwork with each painting Sija Hong creates for her clients. Whether it’s publishing, packaging, digital campaigns or outdoor murals, her work makes a great first impression but then calls on viewers to take a closer look at its incredible creatures, bright patterns and finer details.
Born in Changsha, Central China, Sija is now based in Brooklyn and takes inspiration from her Asian culture and the vibrant city environment she inhabits. Fantasy and social issues both play strong roles in her creativity. Sija studied fashion design and has a Masters degree in Fine Art from Syracuse University in New York. Her work has featured in Creative Quarterly, 3x3 and Spectrum and tackling interesting illustration briefs, her aims are to explore America and learn to play the guitar.

Approach

Using traditional brushes, inks and watercolours to begin the process, Sija paints her patterns, creatures and characters in flowing line work. When the composition is complete, she scans it in and perfects the colour digitally.

Styles

The great strength of Sija’s work is in the way she combines Eastern and Western elements to generate something fresh. Chinese brushwork forms the foundation, but contemporary palettes and modern themes ensure each project is exciting and different.

Awards

Art Directors Club – The Young Ones Portfolio Award – Silver – 2018 Creative Quarterly 52 – Illustration: Student – Winner – 2018

Client list

Sija’s client list includes Abrams, Scientific American, NASDAQ: NTES, Tencent, People's Literature Publishing House, Tsinghua University Press, Valiant Entertainment, UID Works and Quingdao Publishing Group.
The Order of the Pure Moon Reflected in Water
The Order of the Pure Moon Reflected in Water
Sija Hong paints a spiritied front cover illustration for an upcoming book written by Zen Cho.
The Order of the Pure Moon Reflected in Water
Turbulent Emotions
Turbulent Emotions
Sija Hong creates ethereal illustrations for Focus on the Family's Kids & Teens section.
Turbulent Emotions
WIA Awards Shortlister!
WIA Awards Shortlister!
With her self-initiated book 'Porcelain', Sija Hong is shortlisted in the prestigious awards.
WIA Awards Shortlister!
MAC X King of Glory
MAC X King of Glory
Sija Hong creates lipstick packaging art for a collaboration between MAC and King of Glory.
MAC X King of Glory
Untouched Ocean
Untouched Ocean
A magnificent illustration by Sija Hong is used in Scientific American Magazine.
Untouched Ocean
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