above - the Braun packaging using Miss Led's illustrations
below - the commissioned art
Miss Led is honoured to be working with Braun on their new packaging range.
This commission has been an exciting stylistic journey for Miss Led whilst creating three illustrations for Braun Germany. She explains "At the beginning of the collaboration the work started in my usual drawing style where pencil met paper. The designs slowly developed as the working relationship grew and became more shaped by colour and form. Using Photoshop to create vector style imagery and slowly taking away the more linear approach, we were left with a style that felt classic but also retrospective, even touching on 1980′s fashion posters. "