Waldo's Special Ale

Nigel Sussman works for Lagunitas Brewing Company to create an intriguing and detailed poster for their special ale.

Special events have been taking place all over the US to coincide with the release of the beer where Nigel's posters were printed and given away, the art is also used in social media and website marketing. Nigel says "This beer is an annual special collaboration between the “Waldos”, who are a group of 5 guys from San Rafael who originated the term “420” as slang for using cannabis, and the owner of Lagunitas Brewery. This poster combines references of beer brewing, cannabis culture, all in a “Where’s Waldo” style seek-and-find illustration."

figure and people
line
cities
narrative
cartoon or humor
food and drink
posters
beach life
cartoon
story
event
detail
flat colour
scene
beer
nigel sussman