Nuno was approached with an idea to create some imagery which reimagined the codes of the label. Nuno continues "The idea that immediately sprang to mind was one of rebirth, regeneration and transformation. I wanted to take the soul of Johnny's brand, which is this wonderful blend of hard edge and elegance and so created some sketches of this cold barbed wire transforming into beautiful roses and cherry blossom. Swallows are also an Icon of the label and so I created a pair of swallows, one swallow feeding another a cursed gem stone which transforms the bird to stone. It was such a wonderful experience collaborating with Johnny, everything flowed, there was something magic in the air for sure." See more of Johnny Rocket's jewellery.