Break the Ice
Medium: After Effects animation
Client: Cambridge English
One of a series of eight animations about 'Idioms'. The first scene illustrates the literal meaning of the words, while the second illustrates the real meaning of the idiom. Illustrations are by Tim Bradford.
Sometimes described as a Renaissance man, Gary Mayes focuses his creative talents on animation and motion graphics, enabling him to maximise his skillset while satisfying his creative muse. Clients love working with him because he embraces a variety of approaches and ideas, never deploying a one-size-fits-all style or technique.
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