Meet the Canadian illustrator and animator Joren Cull, the talented Toronto-based artist who has developed his own visual language within the contemporary cartoon and comic genre. He’s coupled that with a wry style of humour that has audiences giggling, grinning or smirking – it all depends on the tone his client is aiming for.
Trained at the prestigious Ontario College of Art and Design, Joren has become one of Canada’s leading independent animators, creating cringe-tastic productions such as A Brief History of Goth alongside hilariously alternative greetings cards, poster advertising and editorial illustrations for his clients. As well as his style, they love his ideas and flexible, punctual way of working.
Joren grew up in the era of the Simpsons and South Park, which have inspired his simple approach to drawing and animation, while some of his wilder thoughts may sometimes remind you of David Lynch.
Identifying and working from a strong idea, Joren roughs out a composition and determines his colour palette, keeping it playful and vibrant then editing things back in Photoshop until he’s happy.
Joren’s style is whimsical and naïve, with a DIY aesthetic giving his work a sense of immediacy. His drawing style and characters express clear and simple ideas, the shaky lines in his animations add energy, while his off-kilter humour engages the viewer at an emotional level.
2011 – OCAD University – Illustration Award
2015 – National Magazine Awards – Spot Illustrations – Silver
2017 – Webby Awards – People’s Voice Best Animation
2018 – Communication Arts Awards – Animation