Cindy Fröhlich

Cindy trained via Germany’s IBKK distance learning programme while simultaneously working full-time for an animation studio, gaining experience on projects like the animated series Little Amadeus. Her work in illustration has fulfilled her childhood dream of being able to create worlds like the magic chalk drawing scenes in Mary Poppins. Today she takes inspiration from nature – long walks in the forest, birds, flowers and insects.

Approach

Cindy’s first step is to understand the feeling an image is meant to convey. She sketches lots of wild roughs until she’s established a strong composition and this draft will be sent to the client for feedback. Once approved, she’ll colour it up and apply the finishing touches. Sometimes she varies her approach, beginning with light and shadow to set the mood of the piece.

Style

Often Cindy’s style is described as cheerful and cosy. With clean, graphical forms it’s easy to read and everything – composition, colour, body language – is subtly crafted to evoke an emotional response.

Client list

Cindy’s clients include McDonald’s, Droemer Knaur Verlag, DTV Junior, Wunderwerk, Oxford University Press, Gruner + Jar, Remstal Gartenschau 2019 and Servus Kinder.