Kleenex's "Let It Out" promotion is shown in paper cuts

Kleenex Funny & Sad, In & Out, Yum & Yuk

Medium: paper sculpture
Client: Kleenex

Paper cut images highlight the potential positive and negative outcomes for Kleenex "Let it out" campaign. 3d paper cut image of a chef and the associated situations resulting from his cooking triumphs (yum) and failures (yuck), a tennis player winning (In) and losing (Out), and a reader reading a positive novel (Funny) and a tragic novel (Sad)

About Gail
Gail Armstrong has been creating paper sculptures for over 25 years and her enthusiasm for the medium hasn’t waned one snip. She still wants every image she creates to be better than the last, and she has cut, embossed, folded and glued her way to a cabinet full of creative industry awards. Her clients simply love her unique ability to turn a flat sheet of paper into an amazing work of art.
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Gail's latest news
A Moo Winner
A Moo Winner
Gail Armstrong is a winner in the MooBriefs Competition run by the print and design company on Instagram.
A Moo Winner
Paper to Digital
Paper to Digital
BNY Mellon use Gail Armstrong's paper skills to create art for their environmental, social and governance strategy.
Paper to Digital
Gail Armstrong on the WIA2022 Longlist
Gail Armstrong on the WIA2022 Longlist
Two longlist places for Gail Armstrong with work selected in both the Publishing and Design Product & Packaging categories.
Gail Armstrong on the WIA2022 Longlist
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