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Greg Straight

Greg Straight's Profile Photo

From camper vans and t-shirts to the front windows of McDonalds and Mr Men books, Greg Straight’s graphical illustrations bring life, colour and happiness to all his clients’ projects, and top brands around the world turn to him for their campaigns.
While the New Zealand-based artist’s work features bold shapes, he adds little details to draw viewers in, taking inspiration from surf and skate imagery, trips to the beach, nature and other illustrators. Born in England, Greg emigrated to New Zealand with his family aged nine. He has a Bachelor degree from the Elam School of Fine Arts at the University of Auckland, and a diploma in design from the Auckland University of Technology.

Approach

Everything starts with a sketch, and Greg draws his initial ideas in Procreate on his iPad Pro, using an Apple Pencil. The work then migrates over to the desktop, where he develops it further in Illustrator, which is ideal for the basic forms and limited colour palettes that Greg likes to use.

Styles

Greg’s main style is colourful and fun, with clean lines and a modern, geometric feel to it. Though most of his images are clear and direct, he also introduces smaller elements and icons, patterns and textures, to give them more depth.

Client list

Greg’s clients include Warner Music, Nespresso, McDonalds, Microsoft, Greenpeace, Air New Zealand, Auckland Zoo, Barnardos and Usbourne Books.
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People art in city
Greg Straight
Greg was fantastic to work with. Professional yet personal, he clearly understood the brief and received feedback with a great attitude. We really enjoyed collaborating with Greg to create great work and look forward to the day we can work together again
Matt Innes, Strategic Partner, Wellington
We’ve loved working with Greg on Matua Wines. His understanding of the brief and our brand has meant he’s delivered innovative and exciting creative across a multitude of projects. He’s a great professional and has added a unique look to our work. We couldn’t recommend him highly enough.
Rachel O’Shea, Global Marketing Manager, Matua Wine
It was great to have the opportunity to work with Greg on the Chelsea Golden Syrup collectors tin packaging. I was impressed by Greg’s ability to interpret our brand vision, and the work he produced was excellent. We also really appreciated the extra mile Greg went to promote the packaging at media events. Without hesitation I can recommend Greg – he’s fast, flexible and friendly. Thanks Greg. (and we won a Silver in the Best Awards with this packaging!)
Tracey McKay, Senior Brand Manager, NZ Sugar Company Ltd
Greg did a great job, he is so creative and comes along with a lot of good ideas and inspirations. Working wit him was a great fun!
Nicole van Rijen, Cream Crew
We didn’t give Greg much of a brief other than: ‘these illustrations have to be excellent!’… We were not disappointed. He provided stunning artwork and exceeded our expectations
Darren Wood, Director , The Fold Digital Agency
This is a great step forward in Barnardos. The feedback has been so positive, from parents, from staff. We could not have done it without your gorgeous work and illustrations. They add the fun, the vibrancy and we just want to thank you from the bottom of our hearts
Alicia, Jan and the Barnardos Whãnau, Barnardos NZ