From camper vans and t-shirts to the front windows of McDonalds and Mr Men books, Greg Straight’s graphical illustrations bring life, colour and happiness to all his clients’ projects, and top brands around the world turn to him for their campaigns.
While the New Zealand-based artist’s work features bold shapes, he adds little details to draw viewers in, taking inspiration from surf and skate imagery, trips to the beach, nature and other illustrators.
Born in England, Greg emigrated to New Zealand with his family aged nine. He has a Bachelor degree from the Elam School of Fine Arts at the University of Auckland, and a diploma in design from the Auckland University of Technology.
Everything starts with a sketch, and Greg draws his initial ideas in Procreate on his iPad Pro, using an Apple Pencil. The work then migrates over to the desktop, where he develops it further in Illustrator, which is ideal for the basic forms and limited colour palettes that Greg likes to use.
Greg’s main style is colourful and fun, with clean lines and a modern, geometric feel to it. Though most of his images are clear and direct, he also introduces smaller elements and icons, patterns and textures, to give them more depth.
Greg’s clients include Warner Music, Nespresso, McDonalds, Microsoft, Greenpeace, Air New Zealand, Auckland Zoo, Barnardos and Usbourne Books.