Exclusively representing

Greg Straight

Greg Straight - Auckland, New Zealand based illustrator

Auckland, New Zealand
From camper vans and t-shirts to the front windows of McDonalds and Mr Men books, Greg Straight’s graphical illustrations have brought life, colour and happiness to many a setting. The New Zealand-based artist’s work combines bold shapes, with little details that suck you in, and plenty of playfulness, which is why top agencies and brands around the world turn to him for their campaigns. Born in England, Greg emigrated to New Zealand with his family when he was nine. His father was a graphic designer and drawing became a way of life for Greg. Later on, his adoption of the computer helped him hone his strong, vector-led approach, which proved very popular with a range of fashion clients. Now he works across a whole range of sectors. Greg’s inspiration comes from surf and skate imagery, trips to the beach, nature and other artists and illustrators. He also loves to think back to simpler times, nostalgia, and growing up in New Zealand.

Training

Greg has a bachelor’s degree from the Elam School of Fine Arts at the University of Auckland, and a diploma in design from the Auckland University of Technology.

Approach

Everything starts with a sketch for Greg, but he also uses the latest technology, which means he draws his initial ideas in pen, pencil or using Procreate on his iPad. The work then migrates over to the desktop, where he develops it further in Illustrator, an application that is ideal for the basic forms and limited colour palettes that Greg likes to use.

Styles

Greg’s main style is colourful and fun, with clean lines and a modern, geometric feel to it. Though most of his images are clear and direct, he also introduces smaller elements and icons, patterns and textures, to give them more depth. “Not all my work is hard-edged vector illustration,” he says. “Some is more hand drawn and it’s always nice to jump off the Mac for a while and go back to pencils and pens on paper.”

Client list

Warner Music Nespresso McDonalds Microsoft Greenpeace Westpac Air New Zealand Auckland Zoo
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People art in city
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Beer can rotation Animation
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Duck art on card
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Scuba diver illustration
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Lifestyle illustration
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Tip Top Hand Animation
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Digital art on wall
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working staff at Airport
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Digital owl near lake
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Digital owl on book
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We’ve loved working with Greg on Matua Wines. His understanding of the brief and our brand has meant he’s delivered innovative and exciting creative across a multitude of projects. He’s a great professional and has added a unique look to our work. We couldn’t recommend him highly enough.
Rachel O’Shea, Global Marketing Manager, Matua Wine
Greg did a great job, he is so creative and comes along with a lot of good ideas and inspirations. Working wit him was a great fun!
Nicole van Rijen, Cream Crew
This is a great step forward in Barnardos. The feedback has been so positive, from parents, from staff. We could not have done it without your gorgeous work and illustrations. They add the fun, the vibrancy and we just want to thank you from the bottom of our hearts
Alicia, Jan and the Barnardos Whãnau, Barnardos NZ
It was great to have the opportunity to work with Greg on the Chelsea Golden Syrup collectors tin packaging. I was impressed by Greg’s ability to interpret our brand vision, and the work he produced was excellent. We also really appreciated the extra mile Greg went to promote the packaging at media events. Without hesitation I can recommend Greg – he’s fast, flexible and friendly. Thanks Greg. (and we won a Silver in the Best Awards with this packaging!)
Tracey McKay, Senior Brand Manager, NZ Sugar Company Ltd
Greg was fantastic to work with. Professional yet personal, he clearly understood the brief and received feedback with a great attitude. We really enjoyed collaborating with Greg to create great work and look forward to the day we can work together again
Matt Innes, Strategic Partner, Wellington
We didn’t give Greg much of a brief other than: ‘these illustrations have to be excellent!’… We were not disappointed. He provided stunning artwork and exceeded our expectations
Darren Wood, Director , The Fold Digital Agency