illustration of social stereotypes for British GQ magazine

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. This one is all about the Hygge Junkie - showing five tell-tale signs of Scandinavian slavishness!

About Jonathan
Based in Aberdeenshire, Jonathan Allardyce is a UK artist who not only brings huge experience to each new project he tackles, but a lively style and the ability to create colorful, contemporary pieces that perfectly fit the brief in front of him. Lifestyle images are his strength, which makes him an ideal choice for magazines, newspapers, books and advertising campaigns.
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Jonathan's latest news
The Gig Economy
The Gig Economy
Chicago-based Luckbox magazine ask Jonathan Allardyce to create an illustration for the cover of their December issue.
The Gig Economy
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Jonathan Allardyce illustrates for GQ Magazine.
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Plant-Powered Living
Plant-Powered Living
Jonathan Allardyce helps us to understand more about veganism with his illustrations for Women's Health Magazine.
Plant-Powered Living
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