illustration of social stereotypes for British GQ magazine

Condé Nast asked me to illustrate a series of social stereotypes for British GQ magazine. This one is all about the Hygge Junkie - showing five tell-tale signs of Scandinavian slavishness!

About Jonathan
Based in Aberdeenshire, Jonathan Allardyce is a UK artist who not only brings huge experience to each new project he tackles, but a lively style and the ability to create colourful, contemporary pieces that perfectly fit the brief in front of him. Lifestyle images are his strength, which makes him an ideal choice for magazines, newspapers, books and advertising campaigns.
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illustration of social stereotypes for British GQ magazine
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Jonathan's latest news
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High Profit Kicks
Scholastic New York commission Jonathan Allardyce for some sneaker illustrations for a Math skills sheet.
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Essos and Westeros
Essos and Westeros
Jonathan Allardyce works for 1843 magazine on two light-hearted pieces featuring the economic systems of Essos and Westeros.
Essos and Westeros
The Art of Decluttering
The Art of Decluttering
The Washington Post commission Jonathan Allardyce to create a cover illustration and inside spot for their lifestyle magazine.
The Art of Decluttering
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