Season of Victory - Pop & Lettering, London

Connecting You to a World of Illustration

Linda Baritski, aka SEASONOFVICTORY, is an Illustrator based in London. Her colorful, detailed illustrations combine nature, pop culture references and colorful psychedelic patterns, with optimism and playfulness.

Linda's work combines bold illustrations, vibrant colors, and psychedelic patterns to create a playful and optimistic style. She brings this distinctive approach to a variety of projects, including branding, public art, site-specific installations, advertising and limited edition packaging. Her dynamic style has attracted a diverse array of clients, from global brands to independent startups, across North America, Europe, Asia and more.

Approach

Linda begins with hand-drawn sketches on the iPad, then further develops in vector illustrations. She's happy to create within a set of brand guidelines or without, or as an active collaborator with a rough concept that she can further develop and provide several ideas throughout your project.

Style

Dynamic, optimistic, colorful and vibrant – Linda’s style combines upbeat color palettes, lettering and detailed illustrations resulting in bold and playful imagery that often appeals to Lifestyle, Food and Beverage/Drink, Editorial/Publishing, Limited Edition Packaging, Health & Beauty, Christmas, Festivals, Holidays, Wellbeing, FMCG & Retail, Travel, Electronics, and Skincare industries.

Client list

Marks and Spencer, VitaCoco, Transport for London, Uber, LG Electronics, Kiehl’s, OLAY, Spyder Korea, Adidas, Cockburn’s Wines, Beefeater Gin, Arnold Palmer Spiked Beverages, LEGO, Google, Lush, Expedia, Universal, Monocle, The Washington Post, The Guardian, Smith Street Books, Peter Alexander. Previous to freelancing, she was an Art Director for a media company, and also worked at digital and branding agencies in London.

All Pop Graphic Lettering Vector Beauty Lifestyle Places & Locations Icon Food & Drink Editorial Advertising Book Covers Packaging

UK

Feel Good Ink – Temporary tattoo book cover design

Season of Victory

Detailed London scene mixing city icons, history, and music culture

Season of Victory

London Illustration

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ colourful tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Colorful illustrated pattern: retro phone, animals, birds, butterfly, food, ice cream, cake, travel, etc

Season of Victory

Site specific placemaking mural Illustrations for a permanent art installation on Old Kent Road Railway Bridge. This public art installation was designed to transform a railway bridge into a vibrant, uplifting landmark in the Old Kent Road neighbourhood. The community has a fantastic mix of cultures so it was a great chance to bring this spirit into the artwork and celebrate the community. Commissioned by Lawless Studio and Southwark Council

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ colourful tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Colorful sweet treat icons: candy, sweets, cake, cupcake, fruit, ice cream cone, doughnut, donut, cherries, strawberries etc

LG Electronics Korea mural gif animation

Season of Victory

LG Electronics Ground220 installation illustrations

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 colourful illustrated temporary tattoos for their book, "Feel Good Ink". Colorful mystic/esoteric icons: mushrooms, aliens, crystals, crystal ball, lucky symbols, stars, evil eye, etc

Season of Victory

Illustration experimentation – testing out mixing products, brand iconography and key colours of an existing brand with my style of illustration.⁠ For this self-initiated illustration, I focussed on elements of the Hermès brand for inspiration: the tilted hand stitching, the iconic H monogram, jewellery and accessories, the iconic perfume bottle shape and cosmetics. It was fun to play with the proportions and combine them with summer-themed illustrations in my maximalist illustration style.⁠

Book sleeve design for "Cocktails 50 Recipes, Shaken and Stirred"

Season of Victory

"Cocktails 50 Recipes, Shaken and Stirred" Book

Season of Victory

Site specific placemaking mural Illustrations for a permanent art installation on Old Kent Road Railway Bridge. This public art installation was designed to transform a railway bridge into a vibrant, uplifting landmark in the Old Kent Road neighbourhood. The community has a fantastic mix of cultures so it was a great chance to bring this spirit into the artwork and celebrate the community. Commissioned by Lawless Studio and Southwark Council.

Title page for "Ice cream 50 Recipes, Cool Creamy Desserts" book

Season of Victory

"Ice cream 50 Recipes, Cool Creamy Desserts" Book

Dragon artwork for 2024 Lunar/Chinese New Year

Season of Victory

2024 Lunar/Chinese New Year

Season of Victory

Site specific placemaking mural Illustrations for a permanent art installation on Old Kent Road Railway Bridge. This public art installation was designed to transform a railway bridge into a vibrant, uplifting landmark in the Old Kent Road neighbourhood. The community has a fantastic mix of cultures so it was a great chance to bring this spirit into the artwork and celebrate the community. Commissioned by Lawless Studio and Southwark Council.

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ colourful tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Colorful fun icons: retro phones, hearts, cassette tape, music, planets, etc

Season of Victory

Site specific placemaking mural Illustrations for a permanent art installation on Old Kent Road Railway Bridge. This public art installation was designed to transform a railway bridge into a vibrant, uplifting landmark in the Old Kent Road neighbourhood. The community has a fantastic mix of cultures so it was a great chance to bring this spirit into the artwork and celebrate the community. Commissioned by Lawless Studio and Southwark Council.

Season of Victory

Site specific placemaking mural Illustrations for a permanent art installation on Old Kent Road Railway Bridge. This public art installation was designed to transform a railway bridge into a vibrant, uplifting landmark in the Old Kent Road neighbourhood. The community has a fantastic mix of cultures so it was a great chance to bring this spirit into the artwork and celebrate the community. Commissioned by Lawless Studio and Southwark Council.

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ colourful tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Colorful glam icons: cron, jewelry, diamonds, jewels, fashion, sneakers, cars, etc

Key visuals for Uber Teen summer campaign

Season of Victory

Vibrant summer campaign for Uber Teen Accounts

Season of Victory

Uber Teen Accounts

LUSH 2024 Christmas packaging design

Season of Victory

Lush Christmas Packaging Work

An article about the Chief Executive Salary Survey 2024

Season of Victory

Chief Executive Salary Survey 2024

Travel stickers with a summer vibe

Season of Victory

SUMMER TRAVEL ILLUSTRATIONS

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Nature icons: birds, crane, dove, butterfly, flowers, floral etc

Season of Victory

LUSH CHRISTMAS PACKAGING ILLUSTRATION – Knotwrap and Boxed Gift. I recently collaborated with LUSH for their 2024 Christmas collection, creating an illustration centred around the theme of “Bright Lights.” It’s inspired by the energy in the weeks leading up to Christmas – an explosion of colours, dazzling ornaments, and festive excitement. The illustration is featured on LUSH’s “Christmas Bathtime Favourites” – a reusable gift box filled with bath bombs, and their signature Christmas knot wrap.

Season of Victory

LUSH CHRISTMAS PACKAGING ILLUSTRATION – Knotwrap and Boxed Gift. I recently collaborated with LUSH for their 2024 Christmas collection, creating an illustration centred around the theme of “Bright Lights.” It’s inspired by the energy in the weeks leading up to Christmas – an explosion of colours, dazzling ornaments, and festive excitement. The illustration is featured on LUSH’s “Christmas Bathtime Favourites” – a reusable gift box filled with bath bombs, and their signature Christmas knot wrap.

Season of Victory

BOOK COVER COLLECTION – "Burgers 50 Recipes – Healthy, Homestyle Fast Food". A collection of illustrated cover designs for a series of recipe books for Nextquisite Publishers. Cocktails, Ice Cream, Burgers and Pizza – part of a continuing series of colorful recipe books. I created the illustrations, designed the covers, and created a fun, patterned end-page design for each.

Season of Victory

A collection of illustrated summer-themed stickers I created – inspired by vintage beach signs, beach holidays, palm trees, ocean life and tropical island vacations. These can be added to photos for a campaign, used for poster designs, packaging design, animated for giphy stickers and digital assets for social media.

Season of Victory

From a series of colorful editorial illustrations for Atlanta magazine – the series had a Back To School theme relating to independent schools in Atlanta. I included textbooks, a backpack mixed with fun personal items to convey the exciting chaos of going back to school.

Season of Victory

BOOK COVER COLLECTION – "Pizza 50 Recipes – Authentic Homemade Italian". A collection of illustrated cover designs for a series of recipe books for Nextquisite Publishers. Cocktails, Ice Cream, Burgers and Pizza – part of a continuing series of colorful recipe books. I created the illustrations, designed the covers, and created a fun, patterned end-page design for each.

BOOK COVER COLLECTION

Season of Victory

BOOK COVER COLLECTION

Season of Victory

Illustrated intro self-portrait for a larger upcoming project. I love creating artwork similar to this for magazine cover illustrations, editorial art, packaging and ad campaign key visuals. To create an illustrated photodoodle image, I start with the initial ad campaign photo of the person, product or scene, and roughly sketch the elements, lettering and layout. I then create the final vector illustrations and add some of my signature elements and vibrant color.

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ colourful tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Colorful food icons: noodles, pizza, tacos, hotdogs, pretzel, burger, coffee, fries, brunch, etc

Kiehl's Thailand gif promo poster

Season of Victory

Timeless luxury colorful swan illustration

Season of Victory

Limited edition packaging design for LG Electronics

Season of Victory

In store mural design for Spyder Korea

Season of Victory

Washington Post Coffee Illustrations

Season of Victory

Washington Post Coffee Illustrations

Season of Victory

Feel Good Ink – Temporary Tattoo Book. A selection of some of the 70+ colourful tattoos/stickers for the book. I was commissioned by Smith Street Books, an independent publishing company based in Melbourne, Australia, to design the cover and create a collection of over 70 illustrated temporary tattoos for their book, "Feel Good Ink". Colorful travel icons: roadtrip, adventure, tropical, beach, desert, world traveller etc

Season of Victory

Illustration collaboration with LG Electronics, Ground220 and Be Big Company. I created illustrations for the site-specific installation on both the multi-story building facade and terrace of the Ground220 building, setting the visual tone for the space. Additionally, I created interior installation illustrations, infusing the environment with a cheerful and engaging aesthetic.

Cover and editorial illustrations for The Observer Food Monthly magazine

Season of Victory

Observer Food Monthly Magazine

Love-Themed Artwork for LG Korea T-Shirts and Products

Season of Victory

Animated Giphy stickers for Transport for London

Season of Victory

Customized Brooklyn Roasters coffee cups

Season of Victory

Brooklyn Roasters Cups

Season of Victory

Sneaker Illustration for a collection of T-shirts and products for LG Electronics Korea. Ground220 is a site specific project: a new experience space focused on fostering positive energy within daily routines that can lead to transformative life changes. I created illustrations for the site-specific installation on both the multi-story building facade and terrace of the Ground220 building, setting the visual tone for the space. Additionally, I created interior installation illustrations.

Spread in Wine Enthusiast magazine about Pinot Noir

Season of Victory

Season of Victory

Interior photos of a project colaboration with LG Electronics, Ground220 and Be Big Company. I created illustrations for the site-specific installation on both the multi-story building facade and terrace of the Ground220 building, setting the visual tone for the space. Additionally, I created interior installation illustrations, infusing the environment with a cheerful and engaging aesthetic.

Season of Victory

Life's Good Illustration for a collection of T-shirts and products for LG Electronics Korea. Ground220 is a site specific project: a new experience space focused on fostering positive energy within daily routines that can lead to transformative life changes. I created illustrations for the site-specific installation on both the multi-story building facade and terrace of the Ground220 building, products and packaging for the event.

Season of Victory

Green Fingers – a horticulture-inspired illustration. Representig nature's healing effect on humans. #floralillustration #flowerillustration #horticulturalillustration #visualdisplay #retaildisplay #coverillustration

Summer-themed limited edition beer can design

Season of Victory

Summer-Themed Beer Can

Season of Victory

A collection of illustrated summer-themed stickers I created – inspired by vintage beach signs, beach holidays, palm trees, ocean life and tropical island vacations. These can be added to photos for a campaign, used for poster designs, packaging design, animated for giphy stickers and digital assets for social media.

Food giphy stickers collage artwork

Season of Victory

Food Giphy Stickers

Season of Victory

Marks & Spencer contacted me to create a set of key visuals and illustrations to help refresh their current Sparks Days Out loyalty programme creative. They wanted a season-less approach, and to target a wider demographic and all age groups. I included a bank of illustrations to showcase different offers including entertainment, heritage, events, sightseeing, adventure, dining and more. I also created a variety of type lockups and banners to use alongside the illustrations.

Chocolate bar packaging design

Season of Victory

Chocolate bar packaging illustrations

Hand-painted Morph sculpture

Season of Victory

My hand-painted Morph sculpture is now live on the “Morph’s Epic Adventure Trail” all over London! The trail with over 56 artist sculptures will be free to view from June 19th until August 20th. The sculptures will then be auctioned off to benefit the amazing charity @whizzkidz, the UK’s leading charity for young wheelchair users. project commission, placemaking, Morph Adventure London, Art Trail, Sculpture Trail, Installation, Public Art, city planning, public space

Label design for beer can

Season of Victory

Peace theme: Spyder Korea Mural Illustration

Season of Victory

SPYDER KOREA MURAL ILLUSTRATION – Site-specific mural illustration, canvas tote bag and event illustrations for Spyder Korea. It’s a psychedelic collage of imagery to reflect peace, fun and love in Seoul for the year ahead. One mural is at the entrance of the Spyder shop location in Apgujeong, Seoul, Korea. The shop sells apparel but also has a coffee bar, a meeting place, a cycle mechanic service, and also a ju-jitsu area with mats.

Season of Victory

I created/donated this illustration to LEGOODSOCIETY for their Let’s Live with Less Plastic campaign, to help create awareness of plastic pollution and the importance of the oceans. The campaign encourages everyone to reduce their plastic use as much as possible, creating awareness of plastic pollution while also placing more art in the public realm – making art free and accessible to everyone. The multi-city campaign is an art exhibition delivered outdoors on digital billboards.

Season of Victory

Illustrated reusable bags for Spyder Korea – made from 100% recycled plastic bottles. Available in their Seoul shops now. The illustration theme is Peace, Fun and Love in Seoul, and matches the in-store illustrated mural I created for their shops earlier this year. #influencerbox #prbox

Packaging for a special release of Pinotage wine

Season of Victory

Illustrations created for Kiehl’s Paris campaign

Season of Victory

Kiehl’s Paris Campaign

Label design for aluminum beverage can

Season of Victory

Aluminum Beverage Can

Campaign illustration of Kiehl's Loves PUERTO RICO

Season of Victory

Kiehl's Loves PUERTO RICO

Observer Food Monthly's summer food collage artwork

Season of Victory

Hand-drawn lettering for Brooklyn Roasters

Season of Victory

Hand-drawn lettering

Unique artwork for Kiehl's India ads

Season of Victory

Kiehl's India Ads

Brooklyn Roasters range of coffee packaging

Season of Victory

Brooklyn Roasters

The Caterer Magazine’s cover design by Season of Victory

Season of Victory

Colorful reptile design for Malbec - Pinotage wine

Season of Victory

Season of Victory

Birds - colorful illustrated cranes

West London colorful map illustration

Season of Victory

London map - isometric city illustration of West London

Kiehl's London advertising poster illustration

Season of Victory

Kiehl's Loves X Linda Baritski seasonofvictory global campaign 2022

Graphic christmas ornaments

Season of Victory

Modern vibrant Christmas themed packaging illustrations. Includes festive lettering, ornaments, peace dove, gingerbread, christmas lights, christmas ornaments, jingle bells, presents, candy canes, in vivid neon colors. #influencerbox #prbox

Colorful rooster for Malbec wine packaging

Season of Victory

Colorful Rooster

London at Christmas – city scene poster illustration

Season of Victory

London at Christmas – city scene, London streets with landmarks and retail icons and imagery

Summer Special Edition OFM magazine cover drawing

Season of Victory

Summer Special Edition

Festival collection nightdress from Peter Alexander

Season of Victory

Peter Alexander

Illustrated poster for Kiehl's USA ad

Season of Victory

Music festival editorial poster illustration

Season of Victory

Music Festival illustration - poster art, editorial art

New York City trip pattern including Statue of Liberty

Season of Victory

Colorful Statue of Liberty illustrated travel pattern NYC

Fine jewelry illustration of rings

Season of Victory

Fine jewelry illustration – illustrated hands with gems/jewelry/luxury enamel rings gifts

Packaging box of Olay limited edition STEM

Season of Victory

Olay limited edition STEM packaging

"Replica Jazz Club" perfume bottle illustration

Season of Victory

Parfum bottle illustration

Big Hoot public art sculpture

Season of Victory

PUBLIC ART SCULPTURE - BIG HOOT IPSWICH ART TRAIL

Campaign poster for Kiehl’s Dublin, Ireland

Season of Victory

Kiehl’s Dublin, Ireland

“Empowered: A Journal for Teen Girls” book cover design

Season of Victory

“Empowered: A Journal for Teen Girls” illustrations

Kiehl's Thailand skincare products packaging

Season of Victory

Kiehl's Loves X Linda Baritski seasonofvictory global campaign 2022

Local culture theme poster for Kiehl's Loves Hainan

Season of Victory

Kiehl's Loves Hainan

Gif animation of Giphy social media stickers

Season of Victory

Animated Giphy sticker collection - summer theme

Advertising poster of Kiehl's Loves SPAIN

Season of Victory

Kiehl's Loves SPAIN

Little tuk tuks travel poster

Season of Victory

Vivid colorful tuk tuks

Cartoon Parrot illustration for skincare packaging

Season of Victory

Parrot illustration – part of a large beauty/skincare/cosmetics packaging and Key Visuals client pro

Thailand themed illustrated pattern by Season of Victory

Season of Victory

Thailand themed illustrated pattern - small section of a global travel themed project

Colorful Psychedelic Camels pattern illustration

Season of Victory

Colorful Psychedelic Camels - part of a larger project of global landmarks

East End Prints Christmas greeting card

Season of Victory

Merry Christmas greeting card illustration

Plant-based illustrated cover for The Caterer Magazine

Season of Victory

Plant Based Veganuary Cover Art

Packaging design of LYNX - Africa scent Kiehl's Thailand Range

Season of Victory

Kiehl's Loves London 2022 X Linda Baritski seasonofvictory limited edition packaging

Guardian Labs x Expedia x LiverpoolFCW ad campaign illustration

Season of Victory

Women's football themed editorial illustrations for Guardian Labs x Expedia x LiverpoolFCW

Season of Victory creates a Kiehl’s global campaign poster

Season of Victory

Kiehl's Loves X Linda Baritski seasonofvictory global campaign 2022

Isometric style festival poster design

Season of Victory

Music Festival illustration - Isometric style festival map

Editorial illustration for Guardian Labs x Expedia x LiverpoolFCW

Season of Victory

editorial Guardian Labs x Expedia x LiverpoolFCW

Book illustration of Beefeater Gin - London Spirit

Season of Victory

Beefeater Gin - London Spirit Limited Edition Book illustrations

Motion Graphics Giphy stickers

Season of Victory

Smashing It Giphy stickers - social media stickers

Concept artwork of Ice cream by Season of Victory

Season of Victory

Psychedelic Ice cream illustration

Colourful Ringneck Parakeet poster illustration

Season of Victory

Psychedelic Ringneck Parakeet

Design of the KEEVO nutrition packaging

Season of Victory

KEEVO Nutrition packaging illustration and design

Okinawan Shisa Dog digital poster

Season of Victory

Okinawan Shisa Dog

Illustrated pattern in the Christmas holiday theme

Season of Victory

Modern Christmas Holiday themed Illustrated pattern in bright neon colors

High Vibe illustrated graphic stickers

Season of Victory

Painted boxing gloves in acrylic on plywood

Season of Victory

Lover and Fighter hand painted boxing gloves - painted signage, wall art, painting

Graphic design of create your own path

Season of Victory

Create your own path

Featured illustration for an editorial by Guardian Labs, Expedia, and Liverpool FCW

Season of Victory

Guardian Labs x Expedia x LiverpoolFCW editorial spot art

Lover + Fighter boxing gloves in psychedelic art style

Season of Victory

Lover + Fighter boxing gloves

Neon-colored modern festive pattern with a Christmas motif

Season of Victory

Modern Christmas Holiday themed Illustrated pattern in bright neon colors

Beauty/cosmetics artwork with Marc Hayden

Season of Victory

Beauty/Cosmetics themed illustration collaboration w/photographer Marc Hayden.

Illustration with a cosmetics or beauty-related topic

Season of Victory

Beauty/Cosmetics themed illustrated photo - editorial, poster, event, fashion, cover art

Season of Victory

Beauty/Cosmetics themed illustrated photo - editorial, poster, event, fashion, cover art

The Salvation Army online and magazine "Peer" Christmas spot drawings.

Season of Victory

Christmas themed spot illustrations for The Salvation Army website and magazine "Peer"

Decorative pattern of cowboy boots

Season of Victory

Colorful cowboy boots

Adidas embroidered patch collection illustration

Season of Victory

Adidas London Chinese New Year - 2020 embroidered badge set

Set of four embroidered Adidas London Chinese New Year 2020 badges

Season of Victory

Adidas London Chinese New Year - 2020 embroidered badge set

Packaging for the Doughnut Time Holiday Collection

Season of Victory

Doughnut Time Christmas Collection - packaging, shop fronts, animated gif stickers

"Editorial travel illustration being a tourist in Japan
"

Season of Victory

Editorial travel illustration - being a tourist in Japan.

Adidas embroidered patch set for Chinese New Year

Season of Victory

Adidas London Chinese New Year - 2020 embroidered patch set

Happy Ice fruity frozen dessert drink

Season of Victory

Happy Ice - fruity frozen dessert drink

Corporate burn out editorial animation

Season of Victory

Corporate burn out. Editorial animated illustration concept.

Book cover design of Have pride

Season of Victory

"Have Pride" book cover art - Welbeck Publishing

Picture of a photo doodle with a sports theme

Season of Victory

Doodle over photography - football, sports, fashion, advertising

Mural illustration of Basketball court

Season of Victory

Basketball court painted mural concept - installation, event graphics, sports

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