Sparks Days Out for Less

Marks & Spencer contacted me to create a set of key visuals and illustrations to help refresh their current Sparks Days Out loyalty programme creative. They wanted a season-less approach, and to target a wider demographic and all age groups. I created a flexible key visual illustration that would be used as their main artwork but was also adaptable for a variety of layouts for print and digital use. I included a bank of illustrations to showcase different offers.