From tight handwritten styles through to headlines in broad brushstrokes, Ben will fine-tune the lettering to the job at hand. He’s spent years evolving a range of character styles, working closely with art directors to gain a comprehensive understanding of kerning, weight, messaging hierarchies, composition and overlays to make custom lettering as effective as possible.
When Ben receives a brief he often collaborates closely with his client in choosing the media and execution that will give the project maximum impact. Inks, paints, spray paint, pencils, pens and found materials – the selection depends on the surface, idea, photography and time constraints.
Ben creates hand lettering in a variety of styles, and will find a look to perfectly suit the mood and tone of the brief. For one project pen work in a clear hand will convey the right level of subtlety, while others need enormous, bright spray-painted caps. Ben can deliver either, and anything in between.