Written by Ben Tallon
Sean cautions against the dangers of too many people drawing ideas, styles and inspirations from online sources and gets into why it will only help automotive 'creativity' become a reality if we do not look up a little more. We discuss the overhaul at the agency, why listening properly to all the people within and acting accordingly, changed their direction for the better. Does it help to have all decisions going through the person with their name on the tin and how about the importance of balance between big client, longer project and smaller business - more creative freedom?
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