More about loose illustration
Loose style illustration is created in a fluid and relaxed way, allowing the hand of the artist to come to the fore and their true talent to shine forth. With just a few gestural lines or expressive brush strokes, the loose style illustrator conjures forms with startling accuracy leaving the viewer to marvel at their genius.
Used in advertising, editorial, publishing and more, loose style illustration is something everyone can relate to. Sketching, doodling, mark making, ink splatter – these loose elements lend a physical presence we can all relate to. It feels human, engaging the viewer both intellectually and emotionally.