More about pastiche illustration
Van Gogh, Da Vinci, Lichtenstein, Seurat – the distinctive creative styles of past masters live on in commercial art thanks to pastiche illustrators. Taking recognisable old paintings, recreating them faithfully but swapping in new elements (often with a generous twist of humour) is a fantastic way of connecting with audiences. Consequently, there’s always high demand for pastiche illustrators in advertising, editorial, online and more.
Sometimes, it’s more than an artist’s style that is emulated. The look and feel of vintage books and posters are also revived by pastiche illustrators, tapping into feelings of nostalgia or sometimes with a touch of satire.