TBWA Disruption Seminar

Ben Tallon creates live art at the Cannes Lions Festival of Creativity.

Ben's live art performance was in response to the TBWA Disruption seminar at Cannes Lions Festival of Creativity. The panel was chaired by Erin Riley and Jen Costello, with guests Kyle Chayka (author of Filterworld and staff writer at The New Yorker), and Lucia Aniello (writer and director of Emmy award-winning Hacks).

Ben explains, "The panel discussed the dangerous homogenisation of creativity in the age of the algorithm, laying out a roadmap for not being drowned in a sea of sameness. I responded in real-time, creating an original, spontaneous work on canvas, with paints and inks at the Theatre Debussy in Cannes."

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