A Crayola Campaign

Turine Tran works with Leo Burnett in Vietnam to produce a series of hand drawn images for a Crayola advertising campaign.

The campaign was to promote brand awareness in a visually arresting way with the concept of 'unrolling' a colour pencil, laying it out flat, and seeing all the visuals that are waiting to be drawn by that pencil. Currently used on billboards, street posters, in-store, as well as press and digital use, the three drawings celebrate the craft of drawing. Turine says "The main challenge was actually creating a visual that just used one colour. Each visual (red, green and blue) features only objects of that one colour. So for example, red is full of London buses, Santa Claus, roses etc and blue is full of blue water, blue whales, blue jeans etc. We had to use only one colour in each illustration to create light and shade and a feeling of depth and movement. The key objective was to make passers-by stop and go 'wow'....It's been a great deal of fun working on this, and people's reaction with the billboard is awesome to behold."

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