M&S Sparks Days Out

The client's request was for a season-less approach and one that would resonate with a broad demographic spanning all age groups.

Season of Victory explains, "Incorporating their distinct Sparks Green, I created a flexible key visual illustration that would be used as their main artwork but was also adaptable for a variety of layouts for print and digital use. I included a bank of illustrations to showcase different offers including entertainment, heritage, events, sightseeing, adventure, dining and more. I also created a variety of type lockups and banners to use alongside the illustrations."