Folgers' new celebration coffee mix package

Mardi Gras Blend

Kelli Laderer illustrates the packaging for a new celebratory Folgers coffee blend.

Kelli's brief was to create a custom illustration and hand-lettering for the new 'medium-dark roast coffee with a cocoa and caramel finish', enfusing it with the lively essence of New Orleans.

The final packaging art pays homage to both Kelli's and Folgers' ties to the city, drawing inspiration from New Orleans' Mardi Gras traditions of carnival and lively parades.

Now for sale via Folgers or at Walmart.



design
lettering
packaging
vibrant
celebration
coffee
carnival
kelli laderer
mardi gras
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