New Balance Concept Store

Located in Conjunto Nacional, on Paulista Avenue in São Paulo, the artwork is the third installation of its kind in the world, following the success of murals at stores in China and the United States.

Débora's composition recalls the birth of the brand in Boston and highlights its constant presence in sport, culture and lifestyle. The artwork features hand-drawn elements made in collaboration with artist Renato Gave, and is a collage style in a black and white palette, representing the idea of a modern, hype brand, together with the vintage fashion of the 80’s sneaker and running shoe culture.