Celebrating Season of Victory’s award-winning design collaboration

Big win at the iF Design Award 2025!

Season of Victory's collaboration with Ground220, LG Electronics Korea and Be Big Company gets deserved design recognition.

HSAD has taken home the main prize in the Interior/Architecture UX category at the prestigious iF Design Award 2025 for LG Electronics' Ground 220 - a next-level customer experience space that blends technology, design, and everyday living.

Illustrated by Season of Victory, the space’s 'connection' motif ties together online and offline experiences, offering visitors an immersive journey beyond product displays.  

Details on the original commission here and more info on the award here.

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