Pin It on Pittsburgh

Commissioned by Outernet Global in partnership with Visit Pittsburgh, Season of Victory (AKA Linda Baritski) brought her bold and joyful illustration style to an immersive installation celebrating the heart and heritage of Pittsburgh, Pennsylvania.

The takeover, hosted at Outernet London’s state-of-the-art venue at Tottenham Court Road, unfolded across massive wraparound digital screens and interactive zones. Titled “Pin It on Pittsburgh,” the project paid homage to the city’s iconic past and vibrant present - from steelworks and sports teams to Andy Warhol and the Picklesburgh festival.

Drawing on personal family connections to the state, Linda developed site-specific vector artworks, animated assets, custom patterns, and merchandise designs that offered both visual storytelling and interactive engagement.

The result was a rich, multi-layered experience blending nostalgia, innovation, and cultural pride - a standout example of illustration in the immersive space.