ALIMA's (The Alliance for International Medical Action) Ode to Strangers campaign has been nominated in three categories at the Shorty Awards: Best in Social Good Campaign, Best in Non-Profit, and Best in Storytelling.
The campaign, created to support ALIMA’s vital medical efforts in crisis-affected regions, reached over four million viewers and increased the charity’s sign-ups by 68%—a remarkable result for an organisation still in the early stages of its marketing journey.
Rohan reflects on the collaborative nature of the project and the pride he takes in contributing to such a meaningful cause. The campaign also marked a significant creative milestone: showcasing how his intricately detailed illustration style can be successfully adapted to the demands of multi-frame animation.
Read more on the awards and the campaign here.