Scent Obsession

June's Beauty Inc magazine features an article on Gen Alpha’s rising interest in fragrance. Written by Emily Harris, the article dives into how today’s tweens - armed with surprising knowledge of fragrance notes and cultural trends - are redefining the scent market.

The resulting illustration is a playful collage-style bulletin board that captures this new generation’s aesthetic and curiosity, blending perfume brands like Dior and Sol de Janeiro with cultural icons such as Sonny Angels, Labubus, Korean snacks, and Sabrina Carpenter.

With her ever-present eye for color, pattern and pop-culture storytelling, Season of Victory visualises the blend of identity, aspiration and discovery driving this fast-evolving sector.