Gondola Vision

Brooklyn-based artist Sam was commissioned by McCourt Partners to create a striking billboard illustration in Los Angeles, promoting their proposal for a gondola connecting Union Station to Dodger Stadium.

Known for her playful, fun, and slightly naïve style, Sam uses clear, beguiling linework and gentle, pastel colours to turn an urban infrastructure concept into a vibrant, relatable visual story.

Her hand-drawn aesthetic imbues the project with a sense of youthful energy and positive vibes, making the gondola feel approachable and exciting to the public.