Holiday Hit

Greg Straight lights up SPARK with a playful, high-energy holiday illustration that travelled fast on social.

Before Christmas, Greg created an exclusive festive illustration for SPARK, the major telecommunications company based in New Zealand, pairing it with a short-form reel designed for social rollout.

Drawing inspiration from the beaches and natural landscape of Aotearoa, the artwork weaves in playful nods to classic New Zealand memories, giving the campaign a strong sense of place while keeping the visual language fresh and contemporary. Bold shapes, layered patterns, and seasonal details come together in a richly graphic composition that feels both joyful and distinctly local.

Shared on Instagram, the reel quickly gained traction, demonstrating how Greg’s energetic, story-driven approach translated festive warmth into highly shareable storytelling.

WATCH the reel.

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