Gina Rosas Moncada encapsulates the essence of Colombian coffee farms for the rebranding of Desnudo.

The rebrand of Austin coffee hub Desnudo is a fusion of Colombian heritage, community spirit, and environmental consciousness, with Gina's art serving as the cornerstone of their new identity.

Desnudo is a popular coffee truck stationed in Austin, Texas, and was founded by two Colombian brothers. Their vision extends beyond serving coffee; it encompasses empowering Colombian farmers to cultivate coffee sustainably while nurturing their livelihoods. This ethos forms the backbone of Desnudo's philosophy, emphasising creation rather than destruction.

Gina's brief was clear; to create an illustration that not only pays homage to Colombian coffee farms but also celebrates community and nature. Employing a blend of manual and digital techniques, she hand-drew the illustration with markers, preserving the authenticity of the sketch's imperfections. The result is a piece resembling her monochromatic etchings infused with ultramarine blue and is used on packaging, web platforms, social media, and print materials. 

"This project was the perfect blend of things I love: my homeland, landscape illustration, and the color blue." says Gina.

Branding and case images by Goodside.


food and drink
hand crafted
south america
gina rosas moncada

Meet The IllustrationX Art Genie

Your creative guide

Briefly describe the project you need artists for, and let me guide you 😊
We are happy to help!