Jyotirmayee Patra – also known as JP – is India’s leading artist for custom lettering, playfully embellished with beautifully rendered flowers, intriguing animals, graphic shapes and lively textures.
Based in Rourkela, JP’s passion for calligraphy has led to a career in illustrative lettering, using her talent to imbue her clients’ projects with tone and atmosphere. Botanical drawings and organic patterns are two of her main inspirations, alongside the abstract artist Jessi Raulet. She studied at India’s National Institute of Design in Ahmedabad, learned professional calligraphy from Harvest Crittenden, and has taught copperplate calligraphy workshops.
JP is a hoarder of unique stationery and pens, loves fairy lights and is a yoga practitioner with an interest in cosmic energy, astral projection and conscious manifestation. “Joining IllustrationWeb was one of my manifestation goals not so long ago, so I believe I have decent manifestation skills!” she says.
Everything begins with an inspiring quote, copy relating to the brief, or a central image. After refining her focal point, JP surrounds it with detailed flowers, characters and foliage, playing with the composition until it’s perfectly balanced.
JP’s type and illustrations are infused with nature, with bold main forms softened by whimsical detail. While her earlier type-based work is black and white and emphasises her rendering skills, her latest images pop with colour.
Winner – INDIAFRICA: A Shared Future Poster Awards – 2012
JP’s client list includes Snapchat, Makemytrip, DesignUp, Asian Paints, St+Art India, Levi's, Snap-on Incorporated, Design Stack, Bakheda, IxIDEAS Consulting, AGoodFeeling and Hornet Inc.