Poke bowl - The Cali Venus advertising illustration

Seasonal Poke Bowl

Fionna Fernandes works with Poke House to create a buzz around their new seasonal poke bowl - The Cali Venus.

Fionna's three artworks illustrate a limited-edition spring bowl co-created with the Poke House community. Over 10K suggestions were gathered from customers in order to create the Cali Venus - full of taste and freshness and made with the most popular ingredients.

Fionna explains, "The main artwork representing the limited-edition bowl is inspired by Venus in the painting “The Birth of Venus” by Sandro Botticelli. The illustration is a California-style, modern interpretation of the goddess and the secondary artwork is an animated hand holding chopsticks that highlight key ingredients of the bowl: tasty salmon tartare and fresh spring basil sauce. The third visual is a pair of headphones worn by Venus, animated swaying her head. It was used to promote “Sunny Vibes”, a Spotify playlist inspired by the Cali Venus."

The illustrations were used across Poke House’s website and other marketing materials including their social media platforms and in store.

food and drink
flat colour
fionna fernandes
line and colour

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