Sometimes described as a Renaissance man, Gary Mayes focuses his creative talents on animation and motion graphics, which allow full rein for his interests and skills. His career arc includes working for publishers, producers, directors and advertising agencies, and running his own boutique creative moving image business. Gary loves working with music and sound, and seeks to connect with musical texture, melody and rhythm. He looks for a distinctive feel to every project and has breathed life into numerous briefs, surpassing client expectations many times.
Gary’s work embraces a variety of approaches, and never relies on a one-size-fits-all style or technique. However, he is always looking for opportunities to create images that are expressive and engage the viewer at an emotional level.
With a childhood diet of science fiction, comics and imaginative TV, 2001: A Space Odyssey had a tremendous impact on Gary when he first saw it in his early teens. From that moment on, inspiration grew from a wide taste in music, film and art, together with the work of designers, illustrators and animators. Notable ‘heroes’ are Saul Bass, Oscar Fischinger, Michel Gagne, Frank Bellamy, Frank Hampson, Ralph McQarrie, Terry Gilliam and many, many more.
After completing a degree in graphics at St Martin’s School of Art in the early 80s, Gary started work as a freelance illustrator and visualiser, but moving image was his favourite kind of work and he soon became involved with production design and storyboards.
Drawing has always informed Gary’s ideas and his approach to any project. Much of his early illustration required a dynamic use of colour, with light and shade creating atmosphere and conveying the feeling of movement in still form. This way of working has evolved over the years and Gary now embraces a full digital approach, where drawing has its place amongst the multitude of image making possibilities.
Gary works to bring ideas to life through the use of the usual software suspects – Adobe After Effects, Photoshop, Illustrator and Corel Painter – all of which are sometimes used in unlikely combinations to bring the very best to a project. He is no stranger to cutting out and collaging images from video footage, bringing the work of other illustrators to life, making 2D look like 3D, and turning the difficult into the possible.
Client list BBC