Written by Ben Tallon
I head to the Design Week office in central London to talk to editor, Tom Banks about the brilliant Age Of Design project.
Design is now a key driver for businesses and organisations looking to innovate, differentiate themselves from competitors and get closer to their users.
But what do these organisations mean by design and how are they using it?
Throughout the Age of Design project, we will investigate a series of key case studies of businesses using innovative design – from public sector organisations looking to improve their customers’ experiences to car companies using design to innovate and prepare for the future.
Our panel of design experts will provide commentary and analysis and consider how design thinking could shape our future experiences.
We will aim to analyse, explain and celebrate the design’s power to change, shape and improve organisations.
Welcome to the Age of Design.
How do you integrate design throughout your creative business? Get your feedback over to @arrestallmimics on Twitter!