More about graphic illustration
Graphic style illustration is the ideal choice for clear, quick communication, with no room for ambiguity. That’s why it’s so frequently used in advertising, and on the packaging of fast-moving consumer goods. Graphic illustration is crucial in factual contexts like signage, wayfinding and instructions, and is perfect for online campaigns.
The skill of the artist here is in reducing the subject to its prefect form, using the fewest lines possible and a bold, limited palette. Vector illustration is a hugely popular style within this category. Simple, modern and technology-led, it evokes an intelligent, contemporary feel, with room for a touch of humour.